Financial Intelligence‑as‑a‑Service
zapIQ adds the financial context your CRM doesn't show — affluence, propensity and persona — so you reach the right customer, at the right moment, with the right offer.
<100MS RESPONSE · DPDP-COMPLIANT · RAW IDENTIFIERS ARE NOT SENT TO AD PLATFORMS
FIRST-PARTY DATA, LICENSED AT SOURCE · HASHED ACTIVATION · INDIA-HOSTED PLATFORM
Acquire · Retain · Revive
One first-party financial-intelligence layer powers every growth motion — from net-new acquisition to wallet share within your own book.
Acquire
Build lookalikes of your top customers on real affluence and propensity — and pre-qualify net-new prospects before you spend on media or a bureau pull.
Retain
Surface upgrade, cross-sell and basket-growth opportunities by financial fit — and recover the share quietly leaking to competitors.
Revive
Separate the genuinely recoverable from the rest — then re-engage dormant, lapsed and stalled customers across media and the dialer.
One intelligence layer · every industry
The same affluence, propensity and persona signals re-skin to your vocabulary — pick a workspace and the platform speaks your industry.
The platform
Six products, one financial-intelligence core — so every offer, reward and campaign lands with the customers who matter.
Boost customer spending
Custom offers, targeted by financial fit — for businesses of every size.
Drive growth
Gift-card programs on autopilot.
Build lifetime customers
Drive repeat business with rewards.
Perfectly-timed engagement
Campaigns that fire at exactly the right moment.
Redefine retention
End-to-end loyalty for large books.
Embed credit
Personal loans, customised for your customers.
Works with your stack
PUSH TO THE DESTINATIONS YOU ALREADY RUN · PAID · CRM · LOS · DIALERS · WAREHOUSE · API
Paid media & programmatic
CRM & marketing cloud
Origination & LOS
Collections & dialers
Data & developer
Jarvis · the self-serve platform
Look up a customer, build a persona, and activate an audience — all in one place, no SQL required.
ZERO DATA-ENG TICKETS · SAME-DAY TRAINING · NO SQL REQUIRED · ONE PERSON · ONE WORKFLOW
Marketing Tracks
Each track bundles a ready-made persona, the right destinations and the outcome it drives — across acquisition, retention and revival. Pick your industry and deploy in minutes. No SQL, no data-engineering ticket.
PERSONA · DESTINATIONS · OUTCOME — BUNDLED · CUSTOMISE TO YOUR DATA · DEPLOY IN MINUTES
Real voices, real impact
Gurugram · Insurance
"Financial intelligence helps us offer the right health plan to the right family — higher sum-insured covers reach customers who can sustain them, and renewals stay strong."
Use case · Affordability-led plan targeting
Mumbai · Real Estate
"We qualify homebuyer intent against real purchasing power before a single site visit — our developer partners get fewer, far better leads for premium launches."
Use case · Homebuyer pre-qualification
Bengaluru · Fintech
"We find UPI users who are ready for a credit card and bring them in with rewards that match how they actually spend — better approvals, lower acquisition cost."
Use case · Credit-ready acquisition
Security & compliance
Your records are normalized and SHA-256 hashed before activation. Connected platforms receive hashed match keys, not raw identifiers.
India data residency, audited data licensing, and an audit log for every trait, push, and export.
First-party data and behavioural signals from licensed partners, plus group data exhaust — all licensed at source.
Pilot records are destroyed within seven days of conclusion, with the audit log shared to your security team.
Get started
See zapIQ on your own data — raw identifiers stay protected while authorized hashed identifiers and reporting data are exchanged only with connected platforms.
